Mikawaya recently announced the launch of a new mochi ice cream brand called MyMo that puts a Western twist on a popular Asian dessert.
Like its Asian counterparts, MyMo brand mochi ice cream consists of pounded sticky rice dough wrapped around a premium ice cream filling. The filling is meant to provide flavor, while the mochi gives the dish a unique texture and a hint of sweetness. The innovative blend of textures and flavors offers a multi-sensory eating experience that ice cream fans in North America are sure to enjoy. As Mikawaya's President and CEO Jerry Bucan explains, "The consumers we’re marketing to are looking for new, interesting treats, and want to share that discovery with their family and friends."
Asian-Inspired Frozen Desserts
Mikawaya's New Mochi Ice Cream Puts a Twist a Popular Asian Treat
Trend Themes
1. Asian-inspired Frozen Desserts - The fusion of traditional ingredients and flavors with modern techniques can lead to innovative dessert offerings.
2. Multi-sensory Eating Experience - Incorporating textures and flavors to create a unique eating experience can differentiate a product from competitors.
3. Crossover Cuisine Products - Combining the best of different cuisines can create new product categories and generate interest from consumers.
Industry Implications
1. Frozen Dessert Industry - Innovations in flavors and textures can provide new growth opportunities in a competitive market.
2. Snack Food Industry - Tapping into the trend of unique eating experiences can lead to the creation of distinct snack products.
3. Food and Beverage Industry - Cross-cultural crossovers that offer exciting new flavors and innovations can appeal to diverse consumer groups.