Handcrafted in Houston, Mixer Elixir Ranch Water seltzer is a zero-proof, zero-calorie and zero-sugar sparkling water with 25 milligrams of hemp-derived CBD. The canned non-alcoholic drink is the first hemp-derived CBD seltzer from the brand and it was created to be enjoyed as a ready-to-drink beverage or cocktail mixer.
It's estimated that cannabis beverage sales in the United States will reach nearly $1 billion by 2025. The growing number of sober-curious and cannabis-curious consumers will be supported by beverages like Mixer Elixir, which make the effects of CBD accessible faster in a way that is easy for the body to absorb.
This fast-acting CBD seltzer has a crisp citrus-lime flavor with notes of agave. This one is just the first in a series of cocktail-inspired drinks that can be enjoyed as-is or paired with a complementary spirit—in this case, tequila.
Zero-Proof CBD Seltzers
Mixer Elixir is a Non-Alcoholic, Zero-Calorie, Zero-Sugar Sparkling Water
Trend Themes
1. CBD Beverage Trend - The increasing popularity of CBD-infused beverages presents an opportunity for companies to innovate and create new products for the market.
2. Non-alcoholic Cocktail Trend - The rising demand for non-alcoholic drinks, especially among sober-curious consumers, creates a space for new beverage options that can be enjoyed as-is or mixed with complementary spirits.
3. Fast-acting CBD Innovation Trend - There is an opportunity to create new CBD-infused products that can be quickly and easily absorbed by the body, providing consumers with a fast-acting and convenient way to enjoy the benefits of CBD.
Industry Implications
1. Beverage Industry - Companies can capitalize on the growing cannabis and non-alcoholic beverage trends by creating new products that appeal to sober-curious and cannabis-curious consumers, such as zero-proof CBD seltzers like Mixer Elixir.
2. CBD Industry - There is an opportunity for CBD companies to expand their offerings beyond traditional tinctures and edibles and create new, innovative products like fast-acting CBD-infused seltzers and other beverages.
3. Hospitality Industry - Restaurants, bars, and other hospitality businesses can cater to the rising demand for non-alcoholic and CBD-infused drinks by incorporating products like Mixer Elixir into their menus and offering creative cocktail options for customers.