Teddy Santis continues to work closely with New Balance as he grows his MiUSA line, marking the third season of the series. The capsule is made up of retro running shoes and apparel pieces that are designed to match. It all readies to launch on June 16th and can be accessible on the New Balance website.
There are three sneakers that launch including the 990v6 Quickstrike in a limestone with magenta colorway palette followed by a matching pack of the 990v4 and 998 sneakers in a clean purple palette. The new drop also features a new rendition of American-made apparel including crewneck sweaters, hoodies, mesh jerseys, shorts, and nylon sets made up of a track jacket and track pants.
Vibrant Elevated Lifestyle Sneakers
Teddy Santis' New Balance MiUSA Line Continues to Grow
Trend Themes
1. Retro-sneaker Fashion - There is an opportunity for designers to create more retro-inspired sneakers with a modern twist for fashion-forward consumers.
2. Matching Apparel Capsules - Apparel brands can collaborate with footwear brands to create matching apparel capsules to accompany new sneaker releases.
3. Limited Edition Drops - Creating limited edition drops for sneaker and apparel collaborations can generate hype and increase demand among consumers.
Industry Implications
1. Footwear - The footwear industry can create more retro-inspired sneakers with updated features to appeal to fashion-conscious consumers.
2. Apparel - Apparel brands can collaborate with footwear brands to create matching apparel capsules for sneaker releases, creating a complete look for consumers.
3. Sportswear - Sportswear brands can expand their product offerings to include limited edition drops of sneakers and apparel to generate buzz and increase demand among consumers.