If you're wearing frames from 10 years ago, one can see how these Mitchell Eye Centre ads might make a valid point. The message behind this campaign is that "Your glasses age you," perhaps in the way that they shade your shiny features and that they're sometimes a sign of vision degradation.
But no matter the reason, the WAX advertising agency of Calgary makes this statement blatant with a series of three prints featuring one portrait each. Two ladies and one man wear exceptionally prominent spectacles that literally spell out two-digit numbers pertaining to years lived.
Whether this one woman wishes to look younger than her true 56 years of age, or she is actually 49, these Mitchell Eye Centre ads recommend an outpatient procedure that could take years off your image with the frames off your face.
Age-Exposing Eyewear
These Mitchell Eye Centre Ads Suggest a Younger Look
Trend Themes
1. Age-exposing Eyewear - The trend of age-exposing eyewear is becoming popular, highlighting the impact of glasses on a person's appearance.
2. Personalized Eyewear - The trend of personalized eyewear is emerging, where individuals can choose frames that match their unique style and personality.
3. Non-invasive Facial Procedures - The trend of non-invasive facial procedures is growing, offering people the opportunity to achieve a younger appearance without surgery.
Industry Implications
1. Eyewear - The eyewear industry has an opportunity to innovate by creating frames that enhance a person's youthfulness and offer personalized options.
2. Advertising - The advertising industry can explore disruptive strategies to communicate the impact of age-exposing eyewear and non-invasive facial procedures effectively.
3. Beauty and Wellness - The beauty and wellness industry can tap into the trend of non-invasive facial procedures to develop innovative products and services for a younger appearance.