It's an understatement to say that people love to share photos of special moments with their pets on social media and the pet shampoo packaging from Mitch & Me takes inspiration from this idea. The all-white pump packaging designs are styled to look like a portion of a user's social media feed, complete with icons that resemble Instagram's mobile layout.
The shampoos feature real images from real consumers, as well as descriptions and ingredient lists that are styled to look like the platform's comment section. The pet shampoo packages specify whether the grooming products are best suited to smooth-haired or long-haired dogs, and are paired with a picture from social media users—who are credited on the designs—to match.
Social Media-Inspired Pet Shampoos
Mitch & Me's Product Packaging Shares Photographic Moments
Trend Themes
1. Social Media-inspired Product Packaging - The rise of social media-inspired packaging provides an opportunity for companies to tap into the digital age and create a visually appealing and relatable brand identity that connects with their consumer base.
2. User-generated Content - The use of user-generated content in product packaging creates a more personal connection between the consumer and the brand, as well as leveraging a strong social media presence which increases brand awareness.
3. Targeted Niche Marketing - Targeted niche marketing creates a stronger and more loyal consumer base by meeting the unique and specific needs of certain demographics or even specific dog breeds.
Industry Implications
1. Pet Care - The Pet Care industry can leverage the use of social media-inspired packaging and user-generated content to create a more personal and relatable brand identity, as well as to target specific demographics or breeds for specialized grooming needs.
2. Cosmetics and Personal Care - Cosmetics and personal care companies can also use social media-inspired packaging and user-generated content to create visually appealing and personalized products that resonate with their audience and increase brand awareness.
3. Social Media Marketing - Social media marketing companies can benefit from the incorporation of user-generated content to help brands build a stronger online presence and create more targeted, effective campaigns that resonate with their audience and increase consumer engagement.