Ultra Music Festival continues its Mission: Home campaign ahead of its 2020 event next year. The campaign commits to an environmental cause that encourages sustainability, translating the message of initiatives such as "leave no trace policy, single-use plastic reduction efforts and recycling program.' The mission showcases a poster that creates a condensed visual of the impacts and changes that can occur with a collective effort of all attendees.
Across the top of the poster, it reads "MISSION: HOME, our home must be protected." It then showcases the drastic reduction of single-use plastic waste, the pounds of waste that is recycled, food waste composted, the impacts of the water refill stations, and the number of people the mission has reached to bring awareness.
Eco-Friendly Music Event Campaigns
Ultra Music Festival's Mission: Home Encourages Sustainability
Trend Themes
1. Sustainable Event Campaigns - Sustainability initiatives and environmental causes are becoming an important aspect of event planning.
2. Single-use Plastic Reduction - Events and festivals are taking steps to decrease the use of single-use plastics and find alternative solutions.
3. Collective Environmental Efforts - Event campaigns are encouraging a collective effort from attendees to make a positive impact on the environment.
Industry Implications
1. Event Planning - Event planners have the opportunity to implement eco-friendly practices and initiatives into their events.
2. Sustainability - The increasing importance of sustainability in events opens up opportunities for sustainably-driven industries and businesses.
3. Waste Management - As events and festivals work towards reducing waste, there is potential for innovation in waste management and recycling industries.