'Miss Grass,' the female-founded community-driven cannabis brand based in California, has announced a full rebranding strategy. The company will rebrand its cannabis packaging to focus on two main areas: inclusive design and effects-driven labels. The design for the packaging will be simplified, unisex, and appealing to all customers as the company is not laser-focusing on one demographic.
The effects-driven labels will showcase the emotional and health effects caused by certain products, such as calming, sleep-inducing, strong, or moderate products. Miss Grass is using a "mix of informative packaging and color psychology" in order to empower its community. The brand also features certain product lines made with recyclable and up-cyclable materials, such as clear glass jars. For these clear packages, Miss Grass places a sticker on the package that contains all of the strain information.
The inclusive, simplified, effects-driven packaging is a good way to appeal to weary consumers who are off-put by maximalist, stylized branding in the cannabis industry.
Clear Effects-Driven Packaging
'Miss Grass' Fully Rebranded to Focus on Product Effects and Design
Trend Themes
1. Inclusive Design - Miss Grass is focusing on inclusive design in their cannabis packaging to appeal to a wider range of customers and break from the maximalist trend.
2. Effects-driven Labels - Miss Grass is using effects-driven labels to showcase the emotional and health benefits of their products for customers who want targeted experiences.
3. Sustainable Packaging - Miss Grass is contributing to the trend of sustainable packaging by using clear glass jars and recyclable materials for their product lines and empowering their community with informative packaging.
Industry Implications
1. Cannabis - Miss Grass's rebranding strategy presents an opportunity for disruption in the cannabis industry by showcasing effects-driven products and appealing to a wider range of customers.
2. Packaging - Miss Grass's inclusive and sustainable packaging approach presents an opportunity for disruption in the packaging industry by rethinking traditional maximalist branding and providing informative packaging for customers.
3. Color Psychology - Miss Grass's use of color psychology in their effects-driven labels presents an opportunity for disruption in industries that use labeling to influence consumer behavior, such as food and beverage or cosmetics.