Lensed by photographer Tara Chacon, the Mishka NYC Holiday 2013 lookbook features models Kai Brown and Alexis Evans. The dynamic duo are captured on campus while sporting the Brooklyn-based streetwear label's sinister and 90s-inspired fashions.
Whether showcasing cannabis motifs, alien faced prints or witchy occult imagery, the Mishka NYC Holiday 2013 lookbook puts its crop tops, cardigans and button-up tops on display in a school-girl approved catalog that puts a youthful twist of a preppy style aesthetic.
Starting off as a small t-shirt company, Mishka NYC has grown into an edgy streetwear brand that has embraced the fashion industry's recent 90s revival. The label's edgy and nostalgic garments defy tradition and exude a youthful and carefree air.
Witchy Collegiate Catalogs
The Mishka NYC Holiday 2013 Lookbook is Too Cool for School
Trend Themes
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90s-inspired Streetwear — There is an opportunity for disruption in the fashion industry by capitalizing on the nostalgia for 90s fashion trends.
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Occult Fashion — There is a market for occult-inspired fashion that can appeal to younger customers interested in witchcraft and mysticism.
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Cannabis Motifs — There is an opportunity for fashion brands to tap into the growing cannabis industry by incorporating cannabis motifs into their designs.
Industry Implications
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Fashion Industry — This industry can stay attuned to youth fashion by embracing nostalgic 90s fashion and tapping into fashionable subcultures.
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Occult and Witchcraft Industry — Occult and witchcraft businesses can expand their product offerings to include clothing and accessories that appeal to younger generations.
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Cannabis Industry — The cannabis industry can partner with fashion brands for new and creative product offerings such as cannabis-inspired clothing and accessories.