It's reported that nearly half of all the produce that gets harvested in the United States goes to waste, so the 'Misfits Market' delivery service is here to help change this. The service works by letting consumers sign up for fresh produce delivery that consists of organic, non-GMO fruits and vegetables that are rejected from grocery stores for cosmetic reasons. This translates to cost savings for subscribers as they can receive the foods at a 50% cost reduction to make it both eco and wallet-friendly.
The 'Misfits Market' delivery service starts at $19 and includes an array of packages for shoppers to choose from. This includes 'The Mischief' box that contains between 10 and 12 sounds of fruits and veggies, while 'The Madness' has between 18 and 20 pounds which is perfect for families.
Ugly Produce Delivery Services
'Misfits Market' Ships Organic Produce at a 50% Cost Reduction
Trend Themes
1. Ugly Produce Delivery Services - Connecting consumers with organic produce rejected by grocery stores due to cosmetic reasons
2. Reducing Food Waste - Lessening food waste by using rejected produce to offer eco and wallet-friendly options
3. Cost-effective Organic Produce - Providing cost-efficient organic options to consumers by using rejected produce
Industry Implications
1. Food Delivery Services - Opportunity for delivery services to offer eco and wallet-friendly options by utilizing rejected produce from grocery stores
2. Grocery Stores - Opportunity for grocery stores to offer discounted produce or collaborate with delivery services to lessen food waste from rejected produce
3. Organic Produce Farming - Opportunity for organic produce farming to partner with delivery services to distribute their 'ugly' produce and reduce food waste