With the new 'Minions: The Rise of Gru' movie due out next year, Nabisco has debuted mini Minions Cookies.
For those unfamiliar, the Minions are the adorable yellow aliens from the 'Despicable Me' movie series. Nabisco's new Minions Cookies are mini graham cookies in the shape of popular Minions characters. As the side of the box reveals, there are five different Minions characters, including Gru. The mini cookies are then packaged in single-serve bags, which makes them perfect for snack time or school lunches. Parents will also be happy to know that the cookies are a good source of calcium.
With Minions waffle makers, cereal and popsicles, the new Minions Cookies are sure to be a hit among kids and adults alike.
Mini Cartoon Character Cookies
Nabisco's New Minions Cookies are Shaped Like Tiny Minions
Trend Themes
1. Mini Cartoon Character Cookies - Opportunity for companies to create mini versions of popular characters as snacks.
2. Movie-themed Snacks - Potential for creating snacks in the shape of characters from popular movies.
3. Single-serve Packaging - An opportunity for brands to create convenient and portable packaging for snacks.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the trend of creating snacks in the shape of popular characters.
2. Entertainment Merchandising - Opportunity for the entertainment industry to partner with food brands to create movie-themed snacks.
3. Convenience Packaging - Packaging companies can develop innovative single-serve packaging solutions for snacks.