Recognizing that consumers in the United States are becoming interested in slow living, Japanese fragrance brand Sholayered is preparing to introduce its minimalist fragrances to the US. The brand is based on the idea of layering fragrances, meaning that one scent can be used as a body lotion, while adding an eau de toilette adds another dimension and a customized scent experience. Sholayered offers scents that range from fresh and citrusy to bright, sweet and earthy.
As Sholayered's Ronna Zur describes, "In the US everyone is always on the go, especially in places like New York City. But in recent years they are starting to gain an understanding of zen and slow living." By embracing a different pace of life and minimalism, people are becoming open to adopting new rituals, especially ones that promise to support their expansion and self-care.
Layering Minimalist Fragrances
Sholayered Infuses Zen Living Principles Into Its Fragrances
Trend Themes
1. Slow Living Fragrances - Opportunity for fragrance brands to embrace consumer desire for slow, minimalist living through customizable, layered fragrances.
2. Layered Fragrance Experience - Layered fragrances provide an opportunity for brands to offer a unique, customized scent experience to consumers.
3. Fragrance as Self-care Ritual - Fragrance brands can tap into the growing trend of using fragrance as a self-care ritual in the US market.
Industry Implications
1. Fragrance Industry - Fragrance brands can innovate and capitalize on consumer interest in minimalist, customizable, and self-care oriented fragrances.
2. Cosmetics Industry - Cosmetic brands can explore the potential of incorporating fragrance as a self-care ritual into their product offerings.
3. Wellness Industry - The wellness industry can collaborate with fragrance brands to provide holistic self-care experiences centered around layering and minimalist fragrances.