Milliways, the plastic-free, plant-based chewing gum brand, has unveiled a new packaging design and an updated recipe. The pocket-friendly design draws inspiration from a similar pack developed for Pret A Manger, which boasts a convenient pop-to-open feature and efficient re-sealability. Despite the compact size, the ergonomic boxes remain fully recyclable and biodegradable.
The new packaging features a clear and distinctive branding alongside product labeling, with each pack designed to accommodate the addition of different flavors.
"The gum category has been starved of innovation and sustainable practices for decades, and this comes at the expense of consumers who want something new and exciting – better ingredients, unique flavours, sustainable materials," said Tom Raviv, Milliways’ founder and chief executive.
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Trend Themes
1. Sustainable Packaging Design - The new biodegradable and recyclable box design by Milliways showcases a commitment to sustainable packaging practices and sets a trend for other brands to follow.
2. Ergonomic Packaging Solutions - Milliways' pocket-friendly packaging design, inspired by Pret A Manger, introduces a convenient pop-to-open feature and efficient re-sealability, opening up opportunities for other companies to create user-friendly packaging solutions.
3. Innovative Gum Flavors - Milliways' packaging design allows for the addition of different flavors, creating the potential for other gum brands to explore and experiment with unique and exciting flavor offerings.
Industry Implications
1. Sustainable Packaging Industry - The biodegradable and recyclable box design by Milliways points to opportunities for innovation and growth in the sustainable packaging industry.
2. Consumer Goods Industry - Milliways' ergonomic packaging solutions present an opportunity for companies in the consumer goods industry to enhance the usability and convenience of their product packaging.
3. Confectionery Industry - The introduction of innovative gum flavors through Milliways' packaging design opens up possibilities for other companies in the confectionery industry to develop and market unique flavor offerings.