Lotus Biscoff biscuits are a classic treat and now the brand is giving fans even more ways to enjoy the taste of speculoos with its new Milk Chocolate Biscoff Cream bar.
A hybrid treat, the new Milk Chocolate Biscoff Cream combines the buttery and malty taste of classic Lotus Biscoff biscuits with the rich creaminess of a milk chocolate shell. As a press release from the brand explains, "A chocolate bar with a twist, the Lotus Biscoff bar features the iconic smooth Lotus Biscoff spread encased within a creamy Belgian milk chocolate shell that is speckled with crunchy Lotus Biscoff biscuit pieces."
Lotus Biscoff’s new Milk Chocolate Biscoff Cream bar will officially arrive in the U.K. on August 15 at 500 Co-Op grocery stores across the country.
Hybrid Speculoos Chocolate Bars
Lotus Biscoff’s Milk Chocolate Biscoff Cream is Coming This August
Trend Themes
1. Hybrid Treats - The combination of two different types of treats into one, presents an opportunity for creating new delicious and unique products.
2. Combining Flavors - Incorporating popular flavors and products into each other present new flavor profiles and opportunities for innovation.
3. Innovative Product Launches - Launching unique and innovative products can create a buzz and drive sales for brands.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on creating new and exciting hybrid treats that combine different flavors and types of sweets.
2. Grocery Retail - Grocery retailers can benefit from partnering with brands to exclusively launch innovative products like the Lotus Biscoff Milk Chocolate Biscoff Cream bar.
3. Food Manufacturing - Food manufacturers can take advantage of the trend of creating hybrid treats and combine their own product lines to create unique flavor combinations.