While it may seem like Taco Bell has offered every kind of shell there is, the brand is now surprising fans with its distinctly blue Midnight Melt Taco.
The Midnight Melt Taco is a gourmet twist on a classic Taco Bell offering. Instead of an ordinary tortilla shell, the dish is made with blue corn taco shells, resulting in an extra pop of color. The Midnight Melt Taco is then dressed with traditional Taco Bell fixings, including seasoned beef, shredded cheese, lettuce, tomatoes, and sour cream. However, there is a surprise extra layer of melted cheddar and Monterey Jack cheese inside the taco that sets it even further apart from the chain's regular offerings.
While the blue tacos are only being tested at 12 locations in Orange County, California, those who live nearby have a chance to sample the snack for just one dollar apiece.
Blue Corn Taco Shells
Taco Bell is Testing the Midnight Melt Taco in 12 Orange County Locations
Trend Themes
1. Blue Corn Taco Shells - This trend could open up opportunities for gourmet and fusion food catering industries to experiment with new colors and ingredients in their menu offerings.
2. Melting Cheese - This trend may inspire the dairy and cheese industries to create new and unique melting cheese products to be used in various dishes apart from traditional Mexican cuisine.
3. Fast Food Innovation - This trend highlights the importance of continuously innovating fast food menus to keep customers interested and excited about new menu offerings from fast food chains.
Industry Implications
1. Restaurant - This industry could potentially benefit from the blue corn taco shell trend by incorporating more visually appealing and unique ingredients into their menu offerings to attract customers.
2. Food Manufacturing - This industry has an opportunity to create and sell blue corn tortilla shells and other unique ingredient-based products to restaurants and foodservice providers.
3. Fast Food - This industry could use the melting cheese trend as an opportunity to introduce new and exciting menu items to attract customers and keep them interested in their brand.