Dutch born designer Michael Van Der Ham has struck again. This time the young designer is collaborating with Scottish cashmere label Brora. Van Der Ham’s youthful and refreshing aesthetic can resuscitate a fabric like cashmere and make it appeal to a younger audience, even though it is at a higher price point.
Cashmere is a lavish fabric that too often is left plain and untreated, but this designer adds color, texture, pattern and an overall panache to the collaboration. He is unafraid to combine colors such as navy, sea foam green, orange and so forth and more importantly, he does it well. Van Der Ham has an eye for combinations that would not make sense to the common eye and uses them incorporated with different patterns and material treatments that makes something as ordinary as a cashmere cardigan seem exquisite.
Michal Van Der Ham and Brora is an ingenious pairing and only an inclination of the future of the next generation of male designers.
Lavish Cashmere Collaborations
Michael Van Der Ham Reconstructs the Classic Material
Trend Themes
1. Luxury Fabric Collaborations - Designers are collaborating with high-end fabric brands to create unique products that appeal to younger audiences and elevate the perceived value of the material.
2. Youthful Cashmere Designs - Designers are using color, texture, and pattern to give cashmere a refreshed and youthful appeal for a new generation of consumers.
3. Unconventional Color and Pattern Combinations - Designers are mixing and matching colors and patterns in unconventional ways, pushing the boundaries of traditional fashion norms and creating unique designs that stand out.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can collaborate with designers to create unique products that appeal to younger audiences and stand out in the market.
2. Textiles - Textile companies can partner with designers to create new fabric treatments and designs that elevate the perceived value of their materials.
3. Fashion Design Education - Fashion schools and programs can incorporate unconventional color and pattern combinations into their curriculum to encourage students to push the boundaries and create unique designs.