Dapper Dining Campaigns

The Michael Kors Holiday Advertisements Feature Models at Set Tables

The Michael Kors Holiday 2014 advertisements place models at set dining tables. Photographer Maria Testino captured the chic group which included Karmen Pedaru, Tian Yi, Carla Bruna and Benjamin Eidem.

Over the top glamour is central to this Michael Kors production. The team appears to be at a faux new years party, complete with champagne, chic cutlery and flutes. Displayed among all the action is the Holiday 2014 line which plays up on classic festive apparel via velvet blazers, studded dresses, bow ties and metallic accents.

Given the timing of the year that this line caters to, there is an abundance of glistening jewelry. The featured women displayed thick bangles, chunky necklaces and bold rings.
Trend Themes
1. Over the Top Glamour - Opportunity for fashion industry to incorporate unique and extravagant elements into their designs.
2. Festive Apparel - Potential for apparel industry to create seasonal products that celebrate holidays and special occasions.
3. Glistening Jewelry - Jewelry industry could market their products as an essential accessory for holiday and party attire.
Industry Implications
1. Fashion - Fashion industry can take inspiration from Michael Kors campaign to create unique and lavish designs.
2. Apparel - Apparel industry can innovate by creating festive products for each holiday season.
3. Jewelry - Jewelry industry has the potential to market their products as necessary add-ons for party and special occasion outfits.

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