The Michael Angelo’s pasta sauces are being launched as part of the brand's expansion into a new category that are sure to be a hit amongst consumers seeking out a simple yet delicious way to prepare an authentic meal from home.
The sauces come in four options including Nonna's Secret Tomato Basil, Nonna's Secret Marinara, Nonna's Secret Spicy Marinara and Nonna's Secret Roasted Garlic. Each of the sauces are, according to the brand, not made with tomato paste or added sugars and have fewer than 10 ingredients in each variety. Priced at $4.48 per jar, the sauces are arriving exclusively at Walmart locations nationwide.
Executive Vice President and Group General Manager at Soros Brands Rise Cretella commented on the new Michael Angelo’s pasta sauces saying, "We are passionate about sharing convenient, comforting meal solutions in today’s busy world. Our new sauces extend the delicious authenticity and simplicity of Michael Angelo’s into a new category."
Artisan-Quality Pasta Sauces
Michael Angelo’s Pasta Sauces Come in Four Distinct Options
Trend Themes
1. Authentic Pasta Sauce - Michael Angelo's high-quality pasta sauces, made with fewer than 10 ingredients, are a response to the demand for authentic and simple meal solutions.
2. Clean Label Food - Consumers are increasingly looking for food with no added sugars and made from the freshest ingredients, creating opportunities for clean label food brands.
3. Retail Exclusives - Exclusive Walmart retail deal is a strategy that allows brands to make their products more accessible, while also creating buzz and driving sales.
Industry Implications
1. Food and Beverage - Innovation in simple yet high-quality food products offers disruption opportunities, and can attract health-conscious consumers in the food and beverage industry.
2. Retail - Exclusive retail deals like the one between Michael Angelo's and Walmart offer CPG brands an opportunity to extend their reach into new markets while creating new revenue streams.
3. Branded Cpgs - Michael Angelo's expansion into pasta sauces, leveraging their reputation for high-quality Italian-made food products, offers a great example of how branded CPGs can expand their product lines while maintaining brand awareness and customer loyalty.