The many benefits of micellar water usually come from a bottle but Fig. 1 is introducing a new format with its Micellar Oil Cleansing Wipes that work hard to gently remove makeup with a swipe.
Beauty consumers are increasingly seeking the convenience of liquid skincare products in the form of convenient, on-the-go wipes, allowing for effortless application and portability without compromising efficacy. These innovative wipes cater to busy lifestyles, offering a quick and effective solution for maintaining a skincare routine, even when time and convenience are at a premium.
Although single-use wipes are not always the most earth-friendly, the sustainable brand partnered with Conserving Beauty to develop completely dissolvable wipes for a "zero-trace cleanse" experience.
Dissolving Micellar Wipes
Fig. 1's Micellar Oil Cleansing Wipes Leave Zero Waste Behind
Trend Themes
1. Liquid Skincare Wipes - Consumers are seeking the convenience of liquid skincare products in the form of convenient, on-the-go wipes.
2. Sustainable Wipes - Fig. 1's dissolvable micellar wipes offer a sustainable and zero-waste cleanse experience.
3. Effortless Skincare Routine - Micellar oil cleansing wipes provide a quick and effective solution for maintaining a skincare routine, even on-the-go.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can benefit from developing liquid skincare wipes to cater to the increasing demand for convenience.
2. Sustainability - The sustainability industry can explore opportunities in developing dissolvable wipes to address the environmental concerns associated with single-use wipes.
3. On-the-go Products - The on-the-go product industry can tap into the market of effortless skincare routines by creating convenient and portable wipes for consumers.