Mark Zuckerberg's Meta has announced the launch of Meta Horizon Profiles, which will function as the platform's account logins and serve to replace its co-use of Facebook and Instagram account credentials. What this means is that new and old users will be required to make an all-new Meta Horizon Profile if they would like to use the platform or any of its virtual reality devices.
According to the company, the decision to opt for a new login and profile system was in response to users' concerns around privacy. However, users will still be able to login into Meta using their Facebook or Instagram accounts from now until January 1, 2023. In addition, Meta Horizon Profiles will completely replace the formerly used Occulus accounts.
Privacy-Focused Metaverse Profiles
Meta Introduces New 'Meta Horizon Profile' Account System
Trend Themes
1. Privacy-focused Metaverse Profiles - The rise of privacy-focused metaverse profiles presents opportunities for companies to innovate and offer secure and customizable account systems for virtual reality users.
2. Shift Away From Facebook and Instagram Credentials - The shift towards requiring Meta Horizon Profiles signals a trend towards decreased reliance on Facebook and Instagram accounts for virtual reality usage, opening up opportunities for competitors to offer alternative account systems.
3. Replacement of Oculus Accounts - The replacement of Oculus accounts with Meta Horizon Profiles highlights a trend towards consolidation and simplification in virtual reality account systems, creating opportunities for companies to offer unified and streamlined account logins across the metaverse.
Industry Implications
1. Virtual Reality Hardware - The introduction of new account systems like Meta Horizon Profiles represents an opportunity for virtual reality hardware manufacturers to partner with platform providers and offer innovative and user-friendly account integration features on their devices.
2. Social Media - As users shift away from using Facebook and Instagram credentials on virtual reality platforms, social media companies have an opportunity to develop privacy-focused account systems that meet the needs of users, while also ensuring data security and privacy protection.
3. Cybersecurity - The rise of privacy-focused and secure virtual reality account systems like Meta Horizon Profiles creates opportunities for cybersecurity firms to offer consulting and solutions to virtual reality platform providers and users, ensuring data protection and user privacy while using the metaverse.