The Mercedes-Benz AMG Christmas 2012 video turns into an unexpected baking lesson.
Normally you would expect Mercedes to simply showcase its vehicles in a holiday advert, but this year Mercedes has gone outside the box and made a witty video about cars and cookies. The suspenseful video builds you up to believe a group of men are fixated over the speed and acceleration of a vehicle on a race track. They constantly shout about raising the heat and as the anticipation builds, the car finally stops and the hood pops open. The grand reveal unveils a batch of fresh cookies under the hood. All of the cookies are decorated with Mercedes symbols and further promote its brand.
The Mercedes-Benz AMG Christmas 2012 video is inventive, suspenseful and a witty play on an advertising pitch.
Car Company Cookie Adverts
The Mercedes-Benz AMG Christmas 2012 Video Turns up the Heat
Trend Themes
1. Inventive Advertisement - There is a growing trend in the advertising industry to create innovative and unexpected ads that capture viewers' attention.
2. Product Integration - Companies are exploring ways to integrate their products into creative narratives, such as the use of cookies in a car advertisement, to promote brand association.
3. Humorous Branding - Brands are leveraging humor as a strategy to create memorable and shareable content, increasing brand awareness and engagement.
Industry Implications
1. Automotive - The automotive industry can embrace disruptive innovation opportunities by incorporating creative and unexpected elements in their advertisements to capture consumer attention.
2. Advertising - The advertising industry can explore the use of product integration and humor to create unique and engaging campaigns that resonate with target audiences.
3. Food & Beverage - In the food and beverage industry, there is potential for disruptive innovation by collaborating with other industries, such as automotive, to create captivating and memorable brand experiences through product integration.