Mercedes-Benz is making a point of staying ahead of the game with the release of its Concept Ocean Drive four-door convertible
"At the North American Auto Show Detroit, Mercedes-Benz is adding to its reputation as a pioneer and design trendsetter among premium carmakers", writes YouTube user, CarlosLongoriaAMG. "Not having to work to a design brief or production specifications left the designers free to get on with the job of developing the world's most comfortable and elegant convertible."
Check out the video!
Mercedes-Benz Concept
Ocean Drive Convertible
Trend Themes
1. Luxury Convertible Cars - Developing more luxurious and elegant convertible cars could be the next disruptive innovation opportunity for carmakers.
2. Zero-gravity Seats - Incorporating zero-gravity seats into convertible cars could provide a competitive edge by offering unmatched comfort.
3. Smart Convertible Tops - Integrating smart convertible tops that automatically adjust based on weather conditions would be a valuable innovation for premium carmakers.
Industry Implications
1. Automotive Industry - Automakers can make use of the innovative techniques used in developing the Mercedes-Benz Concept Ocean Drive Convertible to create new luxury models.
2. Luxury Car Industry - Luxury car brands can leverage the trend of developing plush, convertible models with unmatched comfort to attract high-end customers.
3. Design Industry - Designers can explore integrating disruptive features like zero-gravity seats and smart convertible tops into luxury convertible car models to enhance their appeal.