While many people are terrified of spiders, most don't actually think a spider could beat them in a fight, but the Mentos Spider Swiper game will put you to the test.
The confectionery company Mentos recently released a funny ad showcasing a guy getting his butt kicked by a spider. The brand subsequently received requests from fans who wanted to try their hand at fighting such an arachnid; thus, the Mentos Spider Swiper game was born.
Created in collaboration with the Martin Agency, the creepy crawly combat game is an iOS app that has players fighting six different spiders, all of which look astoundingly realistic. The primary way to "fight" the spiders is by swiping your finger across your tablet or phone screen. Try it out by downloading it at Apple's App Store.
Arachnid Assault Games
Fight a Creepy Crawly With Mentos' Spider Swiper App
Trend Themes
1. Virtual Reality Gaming - The Mentos Spider Swiper game showcases the potential for immersive virtual reality gaming experiences.
2. Realistic Simulation Games - The astoundingly realistic spiders in the Mentos Spider Swiper game demonstrate the possibilities for creating highly immersive simulation games.
3. Brand-generated Mobile Gaming - Mentos' creation of the Spider Swiper game highlights the trend of brands collaborating with agencies to develop their own mobile gaming experiences.
Industry Implications
1. Confectionery - The success of the Mentos Spider Swiper game presents an opportunity for confectionery brands to engage with their audience through mobile gaming.
2. App Development - The demand for engaging gaming experiences like the Mentos Spider Swiper app fuels opportunities for app developers to create innovative gaming solutions.
3. Advertising and Marketing - The collaboration between Mentos and the Martin Agency to create the Spider Swiper game highlights how innovative marketing strategies can incorporate interactive mobile gaming.