Much like South Korea’s booming male cosmetics industry, Japan is following suit with its release of a Men’s Eyebrow Shaving Guide.
What was once considered unmanly and taboo is now a showcase of pride and care for oneself. Included in Japan’s Men’s Eyebrow Shaving Guide is an eyebrow stencil that hovers just over the brows and nose. Men can then trace the scissors over the brow-shaping tool and snip away at strays. The kit even goes as far to provide a pictorial guide to explain the basics of eyebrow shaping, which most men are probably new to. Though this may seem strange and excessive to certain cultures, male cosmetics and facial care is becoming increasingly popular, especially in Asian countries.
Masculine Eyebrow Stencils
Trim Your Brows Easily Using the Men’s Eyebrow Shaving Guide
Trend Themes
1. Male Cosmetics Industry - The growing popularity of male cosmetics and facial care presents opportunities for innovative products and services tailored to men's grooming needs.
2. Eyebrow Shaping for Men - The emergence of eyebrow shaping tools and stencils specifically designed for men opens up possibilities for products that cater to male grooming trends.
3. Asian Men's Beauty Market - The surge in male cosmetics and beauty products in Asian countries creates potential for companies to tap into this rapidly expanding market segment with innovative offerings.
Industry Implications
1. Cosmetics - As the male cosmetics industry continues to grow, there are opportunities for disruptive innovation in product development, marketing strategies, and distribution channels.
2. Grooming - The rise in men's eyebrow shaping trend calls for innovative grooming tools, kits, and services that cater to the specific needs and preferences of men.
3. Beauty - The increasing popularity of male beauty products and facial care in Asian markets creates a potential market for innovative beauty brands and treatments targeted towards men.