The world of fashion can be anywhere from fierce and flawless, to fantastical and freaky; I believe that the latter accurately describe the latest craze sweeping Tokyo, which involves men dressing in dresses.
Pictures of these men dressing in dresses have been popping up all over the place in the Harajuku district, with one feminine gentleman stating, "I liked the way the hem flutters in the wind."
If this craze catches on in North America, my boyfriend and his man-skirt are on their own.
Girly-Man Fashion
The Newest Tokyo Craze Sees Men Dressing in Dresses
Trend Themes
1. Gender-fluid Fashion - Opportunity for clothing brands to tap into the growing demand for gender-neutral fashion.
2. Men's Skirts - Potential for retailers to introduce and market skirts as a trend in men's fashion, expanding their offering.
3. Drag-inspired Fashion - Chance to create a new market segment targeting individuals who appreciate the aesthetics of drag culture.
Industry Implications
1. Fashion Retail - Opportunity for retailers to explore new market segments and expand their customer base.
2. Textile Manufacturing - Growing demand for gender-neutral clothing presents an opportunity for textile manufacturers to produce a diverse range of fabrics.
3. Online Fashion Platforms - Platform expansion for e-commerce fashion platforms to accommodate and promote gender-fluid fashion.