The Limited Edition Circular Memory Jacket from Dhana is a high-performance piece of outerwear that's zero-waste and closed-loop, as it is constructed from upcycled textiles that were destined for the landfill. As well as being sustainable for the aforementioned reasons, the outerwear jacket is also made without any water or chemicals, and boasts a durable, water-resistant, weather-friendly form.
Customers are able to personalize their Limited Edition Circular Memory Jacket by sending garments to Dhana, so that they may be repurposed and used for the inner lining of the outerwear design.
As a circular fashion company, Dhana encourages customers to make the most of its Repair or Recycle policy and send the jacket for repairs or to be recycled at the end of its useful life.
Customizable Closed-Loop Jackets
Dhana's Circular Memory Jacket is Made from Upcycled Textiles
Trend Themes
1. Circular Fashion - Opportunity for businesses to adopt closed-loop systems in the fashion industry, repurposing waste materials and reducing environmental impact.
2. Personalization - Potential for businesses to offer customizable products, allowing customers to contribute their own materials and create unique designs.
3. Sustainable Outerwear - Emerging market for durable and eco-friendly outerwear options that are made without water or chemicals, appealing to environmentally-conscious consumers.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunities in the fashion industry by incorporating circular fashion practices and offering personalized products.
2. Textile Recycling - Expanding industry for recycling and repurposing textiles to support closed-loop systems and reduce textile waste in landfills.
3. Sustainable Manufacturing - Opportunities for businesses in the manufacturing sector to adopt waterless and chemical-free processes, producing eco-friendly and durable products.