Superstar musician Kid Cudi has announced the launch of his new clothing line titled Members of the RAGE. The line has been described by the rapper as a merger of "90s grunge with the soul of hip hop and elements from a distant future."
Distinctly retro, the new brand boasts an eye-catching logo, which depicts a cartoon-like UFO hovering above the earth with pink lighting bolts on either of its sides. Streetwear fanatics will be excited to hear that the logo was designed in collaboration with iconic HUMAN MADE designer NIGO.
So far, only one piece from the new line has been revealed; a graphic t-shirt also designed in collaboration with NIGO, which features the Members of the RAGE logo. However, the planet earth portion of the logo has been swapped for a basketball.
Rapper-Designed Clothing Labels
Kid Cudi Launches His New Clothing Line 'Members of the RAGE'
Trend Themes
1. Musician-designed Clothing Labels - There is opportunity for more musicians to launch their own clothing labels, utilizing their fan base and personal styles to create unique fashion trends.
2. Retro Streetwear - Capitalizing on nostalgia for 90s style, clothing brands can create apparel that pairs grunge and hip-hop elements for a new streetwear trend.
3. Graphic Logo Apparel - Designers can create buzz for new apparel lines by collaborating with renowned graphic designers to produce engaging logo artwork for clothing items.
Industry Implications
1. Fashion Industry - The fashion industry is always looking for new and innovative clothing lines to improve sales and draw in customers with unique concepts.
2. Music Industry - Musicians can seek new revenue streams with their own clothing lines, creating a deeper relationship with fans through fashion and expression.
3. Graphic Design Industry - Collaborations with clothing brands and designers can give graphic designers opportunities to express their art on a new medium, opening up new creative horizons.