Daredevil sports continue to push the boundaries driving traditional sports to also up the ante. In this case, skateboarding is getting a crank up thanks to Danny Way of DC Shoes. This mega ramp led Danny to set two world records, including the longest distance jump and the highest air together in the same run.
Implications - Brands that associate themselves with a particular sport are not only seen as a clothing label, but as part of a lifestyle. An example of this is shown in the featured article that links the brand DC to the world of skateboarding. The brand gets superstar athletes to endorse its products, creating a unique connection between the brand and lifestyle to appeal to fans of the sport and its athletes.
Mega Ramp Skateboarding
100 Foot Jumps to Become the Standard?
Trend Themes
1. Extreme Sports - Disruptive innovation opportunities in extreme sports can include developing safer and more advanced equipment for athletes to push the boundaries of what's possible.
2. Athlete Endorsements - Disruptive innovation opportunities in athlete endorsements can involve creating more authentic and meaningful partnerships between brands and athletes to enhance the connection with fans and consumers.
3. Lifestyle Branding - Disruptive innovation opportunities in lifestyle branding can include creating unique and immersive experiences that go beyond traditional product marketing to build a community of loyal followers.
Industry Implications
1. Sports Equipment - Disruptive innovation opportunities in the sports equipment industry can revolve around developing cutting-edge materials and technologies that enhance performance and safety for athletes in extreme sports.
2. Athletic Apparel - Disruptive innovation opportunities in the athletic apparel industry can focus on creating stylish and functional clothing lines that cater to the specific needs and preferences of extreme sports enthusiasts.
3. Branding and Advertising - Disruptive innovation opportunities in the branding and advertising industry can involve leveraging emerging technologies and platforms to create immersive and interactive campaigns that resonate with the target audience of extreme sports fans.