Crocs work in collaboration with 7-Eleven which highlights the iconic chunky Mega Crush Clog as the leading design of the capsule. This is followed by the Classic Clog and the Classic Sandal to wrap up the collection. The inspiration stems from the convenience store and it is decorated in accents that represent late-night snacks.
The Mega Crush clog has the retail chain's logo along the upper half of the shoe in bright orange as it sits on top of the green stripes and red forefoot panels. The classic clogs have a black tonal base and orange as the contrasting hue along the front. All of these come with fun Jibbitz that are shaped like iconic snacks such as coffee, pizza, the Slurpee drink Big bite Hot Dogs, and more.
Snacks-Inspired Perforated Clogs
7-Eleven and Crocs Join Forces on the Mega Crush Clogs
Trend Themes
1. Snacks-inspired Fashion - Opportunities to create more collaborations between food and fashion industry, utilizing playful snack-themed designs to create unique products.
2. Branded Collaborations - Increasing collaborations between retail brands and fashion brands to create unique products and boost brand recognition.
3. Novelty Footwear - Opportunities for footwear brands to create unique and playful designs that appeal to younger generations.
Industry Implications
1. Retail - Opportunities for retail brands to collaborate with fashion brands to create unique products that appeal to younger generations.
2. Footwear - Opportunities for footwear brands to create unique and playful designs that can be customized with accessories like Jibbitz.
3. Food and Beverage - Opportunities to collaborate with fashion brands to create playful food-themed designs that can be used on various merchandise to boost brand recognition.