Nike released a new line of 'Medal Stand' Air Force 1 Lows for the American Olympic 2012 medal winners to wear as they stand upon the podiums to receive their medals.
Since the release of the first Air Force 1s in 1982, the 'Medal Stand' Air Force 1 Lows are the first shoe to feature Nike Air-Sole units to add comfort and cushioning. Each shoe comes with an inscription on the right and left insole of the shoe reading "land of the free," and "home of the brave." These new shoes are designed with a dark black navy mix of leather and suede and new reflective technology that can be seen in a certain light.
The shoes are only available in the UK and Europe at the moment and set to be released in the US later next week.
American Olympic Medalist Sneakers
The Nike 'Medal Stand' Air Force 1 Lows are Patriotic
Trend Themes
1. Patriotic Sneakers - The Nike 'Medal Stand' Air Force 1 Lows demonstrate the trend of incorporating national pride into fashion items.
2. Comfortable Technology - The addition of Nike Air-Sole units in the 'Medal Stand' Air Force 1 Lows highlights the trend of integrating comfort technology in fashion products.
3. Reflective Materials - The use of reflective technology in the 'Medal Stand' Air Force 1 Lows is indicative of the trend of incorporating functional materials in fashion items.
Industry Implications
1. Fashion - Fashion companies can look into incorporating patriotic elements in their products or integrating comfort and functional materials to gain a competitive edge in the market.
2. Sports Gear - Sports gear companies can explore implementing comfort technology in their products to enhance athletes’ performance.
3. National Pride Merchandise - The trend of incorporating national pride in fashion products can be capitalized by creating merchandise that reflects national pride.