Entitled 'Believe', the MEAT Clothing Autumn/Winter 2013 campaign and video is showcased in an exclusive for Bullett. This latex-clad advertorial challenges the material's traditional associations and gives an urban streetwear element to skin-tight bodysuits and mini dress garments.
These suggestive fashions are paired with oversized sweaters, an unexpected staple from the usually skin-tight material. Moreover, the fashions are displayed in a pale yellow palette and are accented with tattoo-inspired text that reads phrases like 'power is knowledge is love' and 'my mind is free' among other typographic graphics.
Created by design duo Alis Pelleschi and Bo Claridge, the MEAT Clothing Autumn/Winter 2013 campaign embraces an urban aesthetic that is paired with over-the-top and otherworldly cosmetic applications that dare to shock Bullett's readers.
Urban Latex Lookbooks
The MEAT Clothing Autumn/Winter 2013 Campaign is Hip-Hop Inspired
Trend Themes
1. Latex Fashion - Opportunity to disrupt the fashion industry by incorporating latex materials into streetwear designs.
2. Oversized Sweaters - Potential to disrupt the fashion industry by introducing oversized sweaters as a staple in latex and urban-inspired fashion.
3. Tattoo-inspired Typographic Graphics - Opportunity to disrupt the fashion industry by incorporating tattoo-inspired text and graphics into clothing designs.
Industry Implications
1. Fashion - Potential for disruptive innovation in the fashion industry by merging latex, streetwear, oversized sweaters, and tattoo-inspired graphics.
2. Cosmetics - Opportunity for disruptive innovation in the cosmetics industry by exploring over-the-top and otherworldly cosmetic applications inspired by urban aesthetics.
3. Art and Design - Potential to disrupt the art and design industry by incorporating tattoo-inspired typographic graphics into various creative mediums.