Measure & Made is a cutting-edge fashion brand that creates personalized apparel to fit the exact needs of the wearer. To solve common fit problems that consumers are often faced with, customers have access to the patented sizing system called FITLOGIC that ensures an ultra-precise garment that fits like no other. This futuristic system makes adjustments to three body types including 'Straight,' 'Hourglass,' and 'Curvy' to ensure a near-perfect fit in length and size. The custom-like fashion brand offers a variety of jeans, pants, shorts, and tops in multiple colorways available for purchase in Canada and the United States.
The Measure & Made fashion brand speaks to the increased demand for custom-like garments as more consumers seek out alternatives to fast fashions with a bespoke edge.
Body Type-Specific Office Apparel
Measure & Made’s Pants Are Personalized to Fit Your Body’s Shape
Trend Themes
1. Customized Apparel - The rise of personalized clothing for a more tailored fit is disrupting the traditional sizing system and creating opportunities for customizable fashion brands.
2. Body Type-specific Fashion - Designing and producing apparel that caters to specific body types and sizes can create disruptive innovation opportunities in the fashion industry.
3. Patented Sizing Systems - Innovative sizing systems, like FITLOGIC, that guarantee a precise fit for customers can revolutionize the way consumers shop for clothing and create opportunities for brands to stand out in the market.
Industry Implications
1. Fashion - The fashion industry is ripe for disruptive innovation opportunities as more consumers demand clothing that fits their unique body types and sizes.
2. Retail - Retail businesses that invest in customized and body type-specific clothing can differentiate themselves from competitors and offer a more personalized shopping experience for customers.
3. Technology - Advanced patented sizing systems like FITLOGIC represent a disruptive innovation opportunity for companies that are creating new technologies to improve the way clothing is designed, produced, and sold.