Planet Smoothie is introducing a trio of protein-packed meal replacement smoothies that are fortified with beneficial ingredients. All of the new smoothies feature a brand-new Meal Replacement protein, which takes the form of a proprietary blend formulated with whey protein isolate, fiber and 15 essential vitamins and minerals.
There's the Strawberry Super Squeeze, PB Blues and the Cookie Crusher, which promise to satisfy cravings in a healthy way with all sorts of different approaches to flavor. All of the smoothies are served in a 22-ounce size and in terms of protein, the PB Blues offers the most with 41 grams of protein. While fruit lovers will appreciate the taste of blended berry and banana in the Strawberry Super Squeeze, OREO fans will be pleased by the nourishing Cookie Crusher.
Meal Replacement Smoothies
Planet Smoothie's New Drinks are Packed with Protein, Vitamins & More
Trend Themes
1. Meal Replacement Smoothies - Smoothie companies can innovate their products with added nutrients and ingredients to meet the demand for healthy meal options on the go.
2. Protein-fortified Beverages - There is a growing trend towards incorporating high amounts of protein in beverages for consumers seeking convenient, but nutrient-dense meal options.
3. Proprietary Protein Blends - Companies can develop and patent their own protein blends to differentiate their products and appeal to health-conscious consumers.
Industry Implications
1. Smoothie Industry - The smoothie industry can innovate by creating meal replacement smoothies that include high amounts of protein, fiber and essential nutrients to provide consumers with convenient, healthy meal options on the go.
2. Beverage Industry - The beverage industry can respond to the demand for healthy meal options by developing protein-fortified beverages that provide a nutritious alternative to traditional meal replacements.
3. Sports Nutrition Industry - The sports nutrition industry can expand its offerings beyond traditional powders and bars by incorporating proprietary protein blends into ready-to-drink beverages that appeal to both athletes and health-conscious consumers.