Designed in celebration of the 2014 World Cup in Brazil, the MCM World Cup collection gives fashion lovers something to be excited for.
Whether you are an avid soccer fan or a luxe accessory enthusiast, this leather goods line fuses the label's signature designs with illustrated graphics that are soccer-themed.
Moderne Creation München celebrates 2014's anticipated soccer tournament with their MCM World Cup Spring/Summer 2014 line. The collection includes the label's signature backpacks in brown and white designs along with totes, cross body satchels and small leather goods like wallets, card carriers and passport holders that will have one looking stylish while on their way to Brazil this July.
The collection will hit flagship boutiques this June and will range from the $175 to $950 price range.
Soccer Tournament Accessories
The MCM World Cup Collection Celebrates the Upcoming Championship
Trend Themes
1. Fashion-forward Soccer Merchandise - The MCM World Cup Collection combines fashion and sport, creating an opportunity for other fashion brands to capitalize on the popularity of major sports events.
2. Sports-inspired Accessories - Soccer-themed accessories present a trend of incorporating sports elements into luxury fashion, offering disruptive innovation opportunities for designers and brands to combine different industries.
3. Limited Edition Collaborations - Collaborations between fashion brands and major sports events provide an opportunity for limited edition collections that appeal to both sports enthusiasts and fashion lovers.
Industry Implications
1. Fashion - The fashion industry can explore collaborations with major sports events, creating limited edition collections that cater to sports fans and fashion enthusiasts.
2. Luxury Accessories - Luxury accessory brands can tap into the sports-inspired trend by incorporating sports elements into their designs, appealing to a wider range of consumers.
3. Travel and Tourism - The upcoming soccer tournaments present opportunities for the travel and tourism industry to market destination-specific accessories, attracting sports fans traveling to major events.