This new McDonald’s ad campaign features two men eating their favorite fast food fries in the car. The man in the passenger seat drops a fry underneath his seat, which reveals to the audience an entire world of tiny little people that live underneath car seats.
The one tiny McDonald’s fry is large enough to feed the entire colony, which has all the tiny little people rejoicing and worshiping the infamous fry.
However, the man begins to dig under his seat and finds his lost fry, leaving the car seat people food-less once again.
Check out the McDonald’s commercial above--are you loving it?
Worshipping Fast Food
Quirky McDonald's Campaign Reveals a Bizarre Secret World
Trend Themes
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2. Micro Worlds - Potential for innovative products or experiences that create immersive micro-scale environments.
3. Novelty Food Experiences - Opportunity for restaurants and food brands to offer unusual and entertaining dining experiences that surprise and delight customers.
Industry Implications
1. Advertising - Explore new ways to engage with consumers through creative and unexpected advertising strategies.
2. Product Design - Design and develop innovative products that transport users into imaginative micro worlds.
3. Hospitality - Create memorable dining experiences by offering novelty food experiences that go beyond traditional offerings.