Forget about heart disease and cholesterol, McDonald's is adding to their Japanese mega series. Starting March 17th, 2008 the Mega Mac hamburger (which had a limited run with 23 million sold already!) will become a permanent part of the McDonald's menu.
Also, two limited-run (April 4th through May 8th) menu items in the “Mega Series†will be unleashed: the new Mega Muffin and the Mega Teriyaki.
Implications - This super-sized burger uses the mentality that bigger is better when it comes to selling a product. In today's over-saturated society, consumers are looking for eye-catching products that will stand out at a single glance. Companies should consider how to use this mind-set of consumers when making products in order to ensure these artifacts are not forgotten in the competitive marketplace.
Super Sizing Japan
McDonald's Mega Series
Trend Themes
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Mega Series — The success of the McDonald's Mega Series in Japan shows that consumers are drawn to super-sized and attention-grabbing products.
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Bigger Is Better — The popularity of the Mega Mac burger demonstrates the mindset that consumers are looking for larger and more impactful products.
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Eye-catching Products — Consumers in today's saturated market are seeking visually striking products that stand out from the competition.
Industry Implications
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Fast Food — Fast food chains can explore the concept of super-sizing menu items to attract consumers looking for novelty and larger portions.
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Food and Beverage — The success of the Mega Series highlights the opportunity for food and beverage companies to introduce attention-grabbing and visually appealing products into their portfolios.
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Marketing and Advertising — Companies specializing in marketing and advertising can help brands leverage the trend of eye-catching products to create visually appealing campaigns that capture consumer attention.