These McDonalds Japan Frappes are being launched as a series of delicious seasonal beverages perfect for patrons to pick up when looking for a convenient, drinkable dessert option. The drinks come in the form of the Salted Butter Caramel Frappe and the Godiva Chocolate Frappe, which are topped with a vanilla macaron and a chocolate macaron, respectively. The drinks showcase a series of sweet, complex flavors for patrons to indulge in that are aligned with the holiday season, which makes them a drinkable form of some signature recipes.
The McDonalds Japan Frappes offer a textural eating experience thanks to the aforementioned macarons that they're topped with, but also include ingredients like peanuts, caramel and more. The drinks are thus perfect for creating new traditions with friends or family.
Macaron-Topped Blended Beverages
These McDonalds Japan Frappes Come in Two Options
Trend Themes
1. Seasonal Frappes - The trend of launching seasonal frappes with unique flavors and toppings, like macarons, could lead to a disruptive innovation opportunity in the fast food industry.
2. Drinkable Desserts - The trend of creating drinkable desserts, like the McDonalds Japan Frappes, could lead to a disruptive innovation opportunity in the food and beverage industry.
3. Textural Eating Experience - The trend of offering textural eating experiences, like the macaron-topped McDonalds Japan Frappes, could lead to a disruptive innovation opportunity in the food and beverage industry.
Industry Implications
1. Fast Food - Fast food brands, like McDonald's, could incorporate seasonal frappes with unique flavors and toppings to stand out in a crowded market and attract new customers.
2. Food and Beverage - Companies in the food and beverage industry could create innovative drinkable dessert options, like the McDonalds Japan Frappes, to cater to consumers' desire for convenience and indulgence.
3. Dessert - Dessert brands could explore textural eating experiences by incorporating unique toppings, like macarons, into their product offerings to differentiate themselves from competitors.