The McDonald's brand is one of the most recognizable fast food chains around the world giving it a longstanding history undergoing a diverse amount of marketing, menu and business changes. To chronicle the long history of the eatery, Business Insider has created this impressive infographic entitled 'A History of McDonald's' that shares the eatery's background in a quick glance.
McDonald's has been around since 1902 giving it over a hundred years in the food industry. As seen in this infographic, McDonald's has gone through multiple changes, growth and owners in the last few decades. The infographic is designed like a flow chart starting with the eatery's opening in 1902 and sharing facts such as McDonald's reaching 100 million burgers sold in 1959 to the first McDonald's location opening outside of the US in 1967. The infographic ends with a "to be continued" hinting that McDonald's still has much more growth and change to come.
Historical Eatery Charts
This Infographic Shows the Long History of McDonald's Brand Legacy
Trend Themes
1. Longstanding History - Opportunity for businesses to leverage their rich history to build brand loyalty and connect with customers
2. Marketing Evolution - Disruptive innovation opportunity to adapt and evolve marketing strategies to stay relevant in a changing market
3. Menu and Business Changes - Opportunity for businesses to constantly innovate and update their menus and business practices to meet changing consumer demands
Industry Implications
1. Fast Food - Opportunity for fast food chains to learn from McDonald's success and apply similar strategies
2. Restaurant - Opportunity for restaurants to study McDonald's history to gain insights into long-lasting success
3. Food and Beverage - Opportunity for food and beverage companies to explore the impact of marketing and menu changes on consumer preferences