In celebration of the return of McDelivery Day, McDonald's will be offering hungry consumers a chance to receive some exclusive swag from the fast food chain's Throwback Collection.
This offering was made possible through a partnership with Uber Eats. While ordering through the app, users will have the option of adding a 'swag item' to their basket. Some of the offerings include the brand's 'Classics' shirt, french fry-clad socks and pins. In order to participate, individuals have to order more than $5 of food. The received swag item is delivered to the consumer at random and while supplies last, meaning no one is guaranteed to receive the item they're hoping for, however the chances of receiving something unique is high.
Fast Food Delivery Giveaways
McDonald's is Giving Out Free Swag on McDelivery Day
Trend Themes
1. Delivery Swag - The trend of offering exclusive swag items during food delivery promotions.
2. Collaborative Partnerships - The trend of fast food chains partnering with delivery platforms to offer unique promotions.
3. Limited Supply Promotion - The trend of offering limited edition items as promotional giveaways to incentivize customers.
Industry Implications
1. Fast Food - The fast food industry can explore offering exclusive merchandise as a promotional strategy to attract customers and enhance brand loyalty.
2. Food Delivery - The food delivery industry can benefit from collaborative partnerships with fast food chains to offer unique promotions and increase customer engagement.
3. E-commerce - The e-commerce industry can capitalize on the trend of limited supply promotions, creating exclusive and desirable products to drive customer excitement and sales.