McDonald's recently deviated from its traditional business model by opening up a new McCafé restaurant in Paris that does not serve the chain's famous burgers, fries or chicken nuggets. While McDonald's has been making many changes to its menu to appeal to changing consumer preferences, its new concept store gets as far away from traditional fast food as possible.
The new McCafé restaurant is located in Paris and serves up breakfast, lunch and dinner. However, instead of Big Macs and Chicken McNuggets, the chain only serves up Parisian fare such as coffee, teas, soups, sandwiches and macarons. Not only is the menu different, but the interior is completely void of any of the chain's signage.
While this is not the first time McDonald's has tested out a new McCafé concept, this burger-free restaurant may be the best way to appeal to today's health-conscious consumers.
Burger-Free Fast Food Joints
The Newest McCafé Restaurant Does Not Serve Burgers, Fries or Nuggets
Trend Themes
1. Fast Food Diversification - McDonald's opening a burger-free McCafé restaurant demonstrates a trend towards diversifying fast food menus.
2. Health-driven Menus - The new McCafé restaurant's focus on Parisian fare indicates a trend towards health-driven menus in the fast food industry.
3. Menu Innovation - McDonald's testing out a new McCafé concept showcases a trend towards menu innovation in the fast food industry.
Industry Implications
1. Fast Food - Fast food chains need to diversify their menu beyond burgers and fries to cater to health-conscious consumers.
2. Cafe - Cafes can capitalize on the health-driven trend by offering menus with healthier food options.
3. Hospitality - The hospitality industry can benefit from the trend towards menu innovation by creating unique dining experiences for customers.