Maybelline Brave Together is a new initiative launched from the beauty giant which intends to end the stigma surrounding mental health by providing education and resources where necessary.
While makeup holds the power to make one feel more confident, it does very little in the face of real emotional and mental strife. The stress and anxiety associated with COVID-19 has heightened the mental health conversation, making now a better time than ever for Maybelline to use its platform to make a change. According to the brand, half of mental health conditions develop by the age of 14, with one in five reporting having experienced anxiety or depression.
To combat this, Maybelline Brave Together will be committing $10 million to a variety of mental health-related organizations.
Makeup-Related Mental Health Pledges
Maybelline Brave Together Pledges to End the Stigma
Trend Themes
1. Beauty and Mental Health - There's an opportunity to build a new market by combining beauty and mental health to create new products and services.
2. Mental Health Education - There's an opportunity to develop online resources and classes related to mental health education and awareness.
3. Corporate Social Responsibility - There's an opportunity for more companies to implement corporate social responsibility initiatives to help tackle pressing social issues.
Industry Implications
1. Beauty Industry - There's an opportunity for beauty brands to incorporate mental health education and support within their products and marketing strategies.
2. Education Industry - There's an opportunity to develop online courses and resources related to mental health education and personal wellbeing.
3. Corporate Social Responsibility Industry - There's an opportunity for companies to implement more initiatives related to mental health awareness and education to help tackle pressing social issues.