The MaxMara Spring 2012 lookbook alternates between two very different styles, which is appropriate when one considers the fact that women are complex being with many facets to their personality. On one side, this catalog showcases colorful and playful fashion that is perfect for a fun day or casual night. On the other side, the MaxMara Spring 2012 collection is filled with simple and sophisticated outfits that are tailored towards office settings and cocktail hours.
The dual personalities present throughout the MaxMara Spring 2012 lookbook is only natural since there are two designers at work -- Maryna Linchuk and Sigrid Agren. While Agren caters to the sharp and smart working woman, Linchuk concentrates on providing outfits for the day they take some time off.
Dual Personality Catalogs
The MaxMara Spring 2012 Lookbook Caters to Two Personalities
Trend Themes
1. Dual Personality Fashion - Opportunity for brands to create fashion lines that cater to multiple facets of a woman's personality, offering both colorful and playful options as well as simple and sophisticated outfits.
2. Tailored Workwear - Disruptive potential in designing office-appropriate outfits that are both sharp and smart, providing professional women with stylish options for the workplace.
3. Day-to-night Transition - Opportunity to develop fashion pieces that seamlessly transition from casual daywear to elegant cocktail attire, allowing women to effortlessly switch between different occasions.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity for fashion designers to create collections that cater to multiple aspects of a woman's lifestyle and personality, combining fun, sophistication, and versatility.
2. Retail and E-commerce - Opportunity for retailers and online platforms to curate and market dual personality fashion, offering diverse options for women seeking both casual and professional attire.
3. Workwear Fashion - Potential for disruptive innovation in the workwear fashion industry by designing tailored outfits that strike a balance between smart, stylish, and office-appropriate attire.