Mavromata is a brand that specializes in black currents, and the name is actually translated to "black-eyed woman" in the Greek language. As such the branding for this food used this as a source of inspiration when coming up with the packaging and logo elements.
The top part of the packaging has an eyeball with a black pupil in the center, making it quite the literal representation of what the name of the brand actually stands for. Below this is a clear opening in the bag, allowing for people to actually see the product inside (which helps with tempting people to go ahead and actually buy the item).
In terms of graphic design, this is an excellent example of a literal interpretation of the name done well.
Greek-Inspired Fruit Branding
Mavromata is Driven by a Greek Exotic Expression
Trend Themes
1. Literal Interpretation Branding - A trend in which brands incorporate literal representations of their names or concepts into their packaging and logo designs, creating a memorable and visually appealing brand identity.
2. Transparent Packaging - A trend in which brands use clear openings in packaging to allow consumers to see the product inside, enhancing the product's visual appeal and creating a sense of transparency and trust.
3. Ethnic-inspired Branding - A trend in which brands draw inspiration from specific cultures or languages to create unique and culturally relevant branding elements, appealing to consumers seeking authentic and immersive experiences.
Industry Implications
1. Food & Beverage - Opportunity for food and beverage brands to create unique packaging and branding concepts that visually represent the product name or concept, enticing consumers and creating brand recognition.
2. Graphic Design - Opportunity for graphic designers to explore literal interpretation and cultural inspiration in their designs, helping brands stand out and create meaningful connections with their target audience.
3. Packaging and Labeling - Opportunity for packaging and labeling companies to innovate by developing transparent packaging solutions that enhance product visibility and provide consumers with an engaging and trustworthy shopping experience.