Oslo, Norway-based Mats Ottdal describes himself on his Behance page as a multidisciplinary designer and art director who is passionate about illustration and typography. Judging by his recent series of T-shirt decals, this description is well earned.
The decals are all rendered with rather dour colors, sharp lines and a muted sense of depth that would work equally as well on t-shirts as they would in frames. One design features a slew of mustached police who stare blankly at the viewer from behind aviator sunglasses. Another depicts an orange-clad family who look like they just got back from a less-than-relaxing vacation and aren't too happy to be around one another.
Although some may find these illustrations morose, it would be hard to deny the humor in them.
Morose Dour Decals
These Mats Ottdal T-Shirt Designs are Humorous
Trend Themes
1. Multidisciplinary Design - The trend of combining various design disciplines such as illustration and typography to create unique and impactful visuals provides opportunities for disruptive innovation in the creative industry.
2. Humorous Art Decals - The trend of incorporating humor into art decals, like the dour and comedic designs by Mats Ottdal, presents opportunities for disruptive innovation in the fashion and accessories industry.
3. Muted Color Palette - The trend of using dour colors and muted tones in design, as seen in Mats Ottdal's T-shirt decals, opens up opportunities for disruptive innovation in the graphic design and printing industry.
Industry Implications
1. Creative Industry - The multidisciplinary design trend can disrupt various segments of the creative industry, including graphic design, illustration, and typography services.
2. Fashion and Accessories Industry - The humorous art decals trend offers disruptive innovation opportunities in the fashion industry, particularly in the production of unique and playful T-shirt designs.
3. Graphic Design and Printing Industry - The use of a muted color palette in design, exemplified by Mats Ottdal's work, presents disruptive innovation opportunities in graphic design, printing, and packaging sectors.