MATIN AVENIR has tapped Peace and After for a new merchandise offering in partnership with WILDSIDE’s Yohji Yamamoto. The MATIN AVENIR x WILDSIDE hoodie boasts a solid black construction, a co-branded graphic on the rear and on the chest, and consumers can spot references to Peace and After on the garment tag. The hoodie is said to embody the aesthetics of both Yohji Yamamoto and MATIN AVENIR, and comes decorated with a leopard skull logo.
This new offering from MATIN AVENIR will serve as the official merchandise for Mirai Asakura’s upcoming fight with Floyd Mayweather and is now available for preorder. Consumers can also grab their own hoodie at the event on September 25 at the Saitama Super Arena for approximately $67 USD.
All-Black Boxing Hoodies
MATIN AVENIR and WILDSIDE Yohji Yamamoto Debut Mirai Asakura Merch
Trend Themes
1. Black-on-black Apparel - Designing and creating black-on-black apparel can become a disruptive innovation opportunity given the popularity of monochromatic, minimalist designs.
2. Athletic Merchandise - Catering to athletes and sports enthusiasts looking for stylish merchandise can become a disruptive innovation opportunity, especially for trendy and minimalist apparel pieces like hoodies.
3. Athlete-centric Marketing - Using athletes as influencers to promote branded merchandise can become a disruptive innovation opportunity as it can attract a specific target audience of sports enthusiasts.
Industry Implications
1. Fashion Industry - Creating minimalist and monochromatic apparel designs for high-profile events like boxing matches can give the fashion industry a new avenue to explore.
2. Sports Industry - Sports-related merchandise that appeals to the trendy and fashion-conscious athlete has the potential to be a profitable niche for the sports industry.
3. Marketing Industry - Using athletes and popular events as marketing opportunities can generate a new market for corporate branding initiatives.