Teaming up with the brand Citizens of Humanity, supermodel Christy Turlington Burns has released a denim maternity collection for style-savvy mothers-to-be. The entrepreneur and mother of two explains that she continued to rock her favorite jeans throughout her pregnancies and she wanted other women to have the option of comfortable and stylish maternity denim.
The new collection stays true to Citizens of Humanity's popular ankle-cropped Avedon slim-fit skinny designs. With discreet elastic patches affixed to the front of the jeans, the collection provides expectant mothers with a more comfortable version of their favorite denim styles in chic blue and white rinses.
Not only does the collection offer new moms a way to maintain their sense of style throughout pregnancy, but sales of the jeans will also help to raise funds for Turlington's charity 'Every Mother Counts.' The organization helps to reduce preventable deaths from pregnancy and childbirth, and has currently impacted over 177,000 lives.
The Christy Turlington Burns x Citizens of Humanity maternity collection is currently available for purchase on on ShopBop.com.
Chic Maternity Jeans
Christy Turlington's Maternity Collection Delivers Figure-Flattering Denim
Trend Themes
1. Denim Maternity Collection - Disruptive innovation opportunity: Designing fashionable and comfortable maternity wear that allows expectant mothers to maintain their sense of style.
2. Charitable Fashion - Disruptive innovation opportunity: Creating fashion collaborations that not only offer stylish products but also contribute to a charitable cause.
3. Ankle-cropped Skinny Jeans - Disruptive innovation opportunity: Developing innovative design features, like discreet elastic patches, to make denim styles more comfortable for pregnant women.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating inclusivity and diversity in fashion by creating stylish clothing options for every body type and stage of life.
2. Maternity and Pregnancy - Disruptive innovation opportunity: Harnessing technology and design to improve the comfort, functionality, and style of maternity wear.
3. Charity and Nonprofit - Disruptive innovation opportunity: Exploring partnerships with fashion brands to leverage their reach and influence for social impact.