Protein-Rich Hair Formulations
Ecoslay's Matcha Boost Helps One Maintain Protein-Moisture Balance
Matcha Boost is a hair product offered by Ecoslay, the ethical and sustainable Black-owned business founded by Adria Marshall. The product formulation spotlights hydrolyzed quinoa and veggie-keratin proteins. The former—"the Mother Grain of the ancient Incas"—is a natural protein for hair color retention, conditioning, and protection. The latter, on the other hand, replaces "missing keratin in microscopic gaps along the hair shaft." This guarantees smoother and shinier hair. The Matcha Boost also includes Matcha Extract (which boosts hair growth and reduces shedding), Propanediol (a preservative booster derived from corn), HP Starch (a thickener derived from corn), Caprylhydroxamic GG (a naturally derived preservative), and Colza Oil (also known as Canola Oil) which is loaded with vitamin E.
Trend Themes
1. Hydrolyzed Quinoa Protein - The growing popularity of hydrolyzed quinoa protein in hair formulations presents disruptive innovation opportunities for companies to incorporate this natural protein that offers significant benefits to hair health.
2. Veggie-keratin Proteins - Veggie-keratin proteins are an emerging trend to watch in the hair care industry as they offer a cruelty-free alternative to traditional keratin proteins and can help cater to the growing consumer demand for sustainable hair care products.
3. Matcha Extract - The use of matcha extract in hair formulations presents a unique opportunity for innovative companies to tap into the hair care market by offering a natural and effective solution for hair growth and shedding reduction.
Industry Implications
1. Ethical Hair Care - Ecoslay's introduction of ethical and sustainable hair care products highlights the potential for disruptive innovation in the market as consumer preferences shift towards ethical and environmentally-friendly products.
2. Natural Hair Care - The increasing demand for natural hair care products presents a ripe opportunity for companies to introduce hair care formulations that incorporate natural ingredients like quinoa protein and matcha extract.
3. Cruelty-free Hair Care - As more consumers prioritize cruelty-free products, the hair care industry has the opportunity to innovate by introducing plant-based proteins like veggie-keratin as a humane alternative to traditional proteins derived from animals.