It’s a fact that YouTube, as a modern media monster, is bound to create a new generation of celebrity. Therefore, it seems only natural that other YouTube contributors will be the first to try to jump on the success bandwagon of their peers.
By now, we have all heard of the success of "David After Dentist," with its astounding 13 million hits after 1 month. Hot off the heels of its success, mixers have mashed up "David" with "Kittens Inspired by Kittens" and "Christian Bale Rant," two recent hits. The amount of editing time it must take to sync additional videos is immense, but it's paying off, as the number of views for the remixes is on fire!
Check out the featured video and some of the other links:
Christian Bale takes David to the Dentist:
- "Kittens Inspired by Kittens" Original:
Mashups of YouTube Virals
Mixers Fuse Multiple YouTube Hits to Cash In
Trend Themes
1. Youtube Mashup Videos - Opportunity for creators to combine popular YouTube videos to create engaging and viral content.
2. Celebrity Youtube Influencers - Rise of YouTube celebrities opens up new avenues for collaborations and endorsements with brands.
3. Multi-platform Content Creation - Creators adapting YouTube mashups across different social media platforms to increase reach and engagement.
Industry Implications
1. Digital Advertising - Brands can leverage YouTube mashup videos for innovative and attention-grabbing advertising campaigns.
2. Social Media Marketing - Agencies can help brands collaborate with YouTube influencers to promote their products and services.
3. Content Creation Tools - Development of editing tools and software to make it easier for creators to generate mashup content.