After many years of inactivity, the name brand Marvin is back with vigor, and the company that owns the name, The Neuchatel company Time Avenue, is determined to grab market share.
From 1850 to 1990, the original company sold over 7 Million Marvin designer watches before folding during the early 1990s. The new line is being introduced in over fifteen countries, including Asia and the Middle East, Switzerland, Russia, Greece and Turkey. European and American markets will be launched in 2008.
Prices on the Swiss-made watches range from $440 to $1173 for a quartz watch, and from $898 to $3301 for a mechanical watch.
Brand Revival
Marvin Watches are Back
Trend Themes
1. Brand Revival - The revival of dormant brands presents an opportunity for companies to capitalize on existing reputation and interest.
2. Heritage Design - Designs and products that draw inspiration from historical or traditional styles are experiencing a resurgence.
3. Luxury Watches - The high-end watch industry is thriving, with a growing global market for luxury timepieces.
Industry Implications
1. Fashion & Accessories - The fashion and accessories industry can leverage the popularity of retro and vintage styles to tap into consumer nostalgia and appreciation for uniqueness.
2. Retail & E-commerce - The resurgence of heritage brands presents opportunities for brands to partner with e-commerce platforms to reach new audiences through online sales and marketing.
3. Luxury Goods - The luxury goods industry can capitalize on the growing global interest in premium products, including high-end watches and other luxury accessories.