The Martin Nguyen 'The Conformist' series is all about highlighting gender roles in society. Martin Nguyen uses toys to highlight how we are all truly 'squares' because of our rigorous following of how society says a boy and a girl show play.
It looks like Martin Nguyen has successfully proved that we are all squares. And here I was thinking that I'm a circular badass.
Implications - Businesses that devote their efforts to providing consumers with products that serve as portraying unconventional or nontraditional information will appeal to many consumers. Individuals seeking out products or concepts that challenge the norms of society will flock to those products that offer ideas that the majority of companies are hesitant to promote due to the fear of becoming an outcast.
Square-Headed Photoshoots
'The Conformist' from Martin Nguyen Highlights Gender Norms
Trend Themes
1. Gender Norm Disruption - With traditional gender norms being challenged, there is an opportunity for businesses to create products or concepts that offer a more inclusive viewpoint.
2. Unconventional Representation - Consumers are seeking out products and concepts that challenge societal norms, providing an opportunity for businesses to represent nontraditional perspectives.
3. Toy-based Commentary - Using toys, like Martin Nguyen did in 'The Conformist' series, to comment on societal norms and expectations can be a disruptive innovation opportunity for businesses looking to create impactful content.
Industry Implications
1. Toy Industry - The toy industry can create and market toys that challenge traditional gender roles and offer a more inclusive experience for children.
2. Fashion and Beauty Industry - The fashion and beauty industry can benefit from inclusive marketing practices like using models of different body types and gender identities to challenge societal norms and appeal to a wider audience.
3. Advertising Industry - The advertising industry can create campaigns and content that challenge societal norms and encourage consumers to think outside of the box, leading to a more diverse and inclusive marketplace.