What makes the 'Martell' cognac advertisement so unique and fun is its interesting play between the old and the new. The ad brings paintings from the 1700s and adds a modern twist, featuring live piano players and the social public.
Since 'Martell' has been around since the 1700s, the painting channels its vintage appeal and brings it to a new light. "The same pleasure since 1715" reads the slogan for this colorfully unique "Martell" cognac advertisement, tying the entire concept together.
Digitally Aged Liquor Ads
The 'Martell' Cognac Advertisement is Simply Genius
Trend Themes
1. Digital-nostalgic Art - Opportunity for artists to merge classic and modern elements through the use of digital technology
2. Augmented Reality Advertising - Opportunity for brands to integrate AR technology into their advertising strategies for a more immersive and interactive experience
3. Heritage Marketing - Opportunity for brands with a long history or legacy to leverage their heritage in unique and innovative ways for advertising and branding
Industry Implications
1. Alcohol Industry - Opportunity for alcohol brands to create visually appealing and creative ads using both classic and modern elements to attract younger audiences
2. Art Industry - Opportunity for artists to showcase their skills and creativity by merging classic and modern elements, giving new life to old art and making it more relevant to younger audiences
3. Advertising Industry - Opportunity for brands to explore innovative ways to leverage technology, such as AR, to create new and exciting advertising experiences for consumers